Sorry for the radio silence the past few weeks but when we saw this new study by Ipsos MediaCT on videostreaming, we had to speak up. According to the study, the number of women and older adults streaming online video has increased by 20 percent during the past six months, virtually closing the gap with younger male users.

So the Exaflood is coming, folks. The growth of the streaming media market is following the classic path of consumer product adoption:

• First, the early adopters (in this case, the young and 20-something tech-savvy males) plunge in and start the buzz.
• Next, companies large and small recognize the potential and begin rushing content online to take advantage of the new opportunities.
• Finally, a truly mass market develops, which is exactly what’s happened here.

Now the only issue to resolve is who pays for the networks needed to carry all this data. The silence from Net neutrality’s corporate lobbyists is deafening.